That said, CRM data mining absent a more general system of business analytics won't help you very much. It's crucial to recognize the difference between your company's approach and the old ways of doing business. It's time to look at the Internet not just as a tool for communicating with your branches, but also as a means of analyzing data in real-time and sharing that information with your sales officers.
Divining the intentions of market goers is always a risky business. Before investing hundreds of thousands of dollars in solutions based on CRM data, consider all of your options. Just like when it comes to investing in the stock market, diversification is a good plan. Fund a number of small experimental CRM initiatives--don't blow your whole wad on one pie in the sky idea.
This extra caution will protect your research and development budget, and it will likely lead you to multiple solutions to the same problem. By spreading your funding to a number of private entrepreneurs, you create a competitive creative system. This only makes your creative IT people work harder. Encourage out of the box initiatives by funding multiple, uncoordinated CRM projects.
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